Something that makes natural ingredients desirable is that they are “active”, meaning they
stimulate cellular activity or has a specific function which is beneficial to the skin. Nourishing, rejuvenating, softening, bonding, hydrating are some examples of a few key benefits of active ingredients. Therefore non active ingredients do not produce the benefits of active ingredients.
Also called "performance" ingredients, these are the ingredients that cause physical changes in the skin, and can alter the appearance of the skin.
Natural Skin care products founds in Pharmacies contain on average 2-4% active ingredients
Products found in department stores on average contain 3-8% active ingredients
Professional skin care ranges on average contain 4-24% active ingredients
The Integrity skin care range contains 95% and 100% active ingredients. That’s got to be a good thing when it comes to using a skin care system which is natural and effective.
Most organic skin care ranges are designed with a few active ingredients added, for example 2% active ingredients, versus containing 95-100% active Integrity skin care products
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